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The standard of financial promotions is a priority element of our Treating Customers Fairly initiative.

Clear communications are a key component of how firms apply the objectives in practice. Of the six consumer outcomes that explain what we want TCF to achieve for consumers, the following three are directly relevant to financial promotions:

• products and services marketed and sold in the retail market are designed to meet the needs of identified consumer groups and are targeted accordingly;
• consumers are provided with clear information and are kept appropriately informed before, during and after the point of sale; and
• consumers are provided with products that perform as firms have led them to expect.

For more information including latest updates, key issues for firms to avoid, case studies and examples go to financial promotions.