Our actions
This section gives details on the regulatory action we take regarding unfair, unclear or misleading advertising.
Metrics
The metrics page shows how many promotions we have checked recently and the regulatory action we then took.
Case work examples
The case work examples are short, anonymised descriptions of actual cases we have had concerns with and acted upon. They are designed to help firms understand our analysis, some of the issues that may lead us to contact firms and the type of action that may result. We have described cases that we feel illustrate lessons that other firms can benefit from.
We assess promotions on a case by case basis and these examples do not set any kind of precedent or guide about the action we may take on similar cases in the future. We always strive to ensure that our regulatory action is risk-based and proportionate.
The examples cover a range of product areas and issues.